Lidl launches luxury £25 bed linen that looks almost IDENTICAL to The White Company's £450 sheets - but can you tell which one is the designer set?
- Budget supermarket Lidl have launched a copy-cat range of The White Company
- The collection features crisp white organic cotton, prices starting at just £9.99
- Shoppers can pick up a duvet, pillow and linens for just £25.67 from January 13
- Aldi launched a collection last year that was very similar to the White Company's
As the new year starts, one popular resolution is to sleep better, and what better way to improve your night than with a luxury bed linen. But quality sheets come at a cost, and some luxury brands, such as the White Company, price its top end duvet covers and sheets at more than £450.
Luckily for purse strings everywhere, budget supermarket Lidl has launched a copy-cat range, and the whole haul comes it at around £400 less.
Savvy shoppers can pick up Lidl's 'super saver kit' for £25.67 from Sunday January 13.
The kit includes duvet, pillow pair and set of luxury bed linen.
Luckily for purse strings everywhere, budget supermarket Lidl have launched a copy-cat range, and the haul comes it at around £400 less than the lookalikes at The White Company
Nice sheets can be expensive, and some luxury brands, such as the White Company, price their top end duvets at more than £450 (pictured, the most expensive Connaught bed linen collection)
Other products include a super-soft 13.5 tog duvet cover and pillows in neutral shades.
The range's description reads: 'Count sheep in comfort with super-soft organic cotton sheets, with a percale weave that ensure breathability for the best night's sleep.
The cheapest pieces come in at just £9.99, and the most expensive duvet and pillow combination will set shoppers back £54.
It comes after the shop's rivals Aldi launched a similar range back in November.
Savvy shoppers can pick up Lidl's 'super saver kit' for £25.67 from Sunday January 13
The German chain is launching luxury linen called 'The White Collection' which bore a striking similarity to The White Company's signature designs
The German chain launched luxury linen called 'The White Collection' which bore a striking similarity to The White Company's signature designs.
It includes duck down duvets and hydro-spun cotton towels as well as bed linen.
The product description reads, 'The new cosy collection of high quality bedding and towels includes 100% Egyptian crisp cotton sheets and irresistibly soft bedspreads that will add a touch of hotel elegance and grandeur to the home, just in time for Christmas.
'Available in a range of sizes, from double to super king (online only), the purse-friendly bedding and accessories range, features products to suit every style and spend.
'With the most expensive item costing under £50, Aldi's new collection offers unbelievable prices on must-have, stylish items that won't keep shoppers up at night.'
